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Avec BV

A future with History

Avec was founded in 1995, in the years when the market for creative products boomed. That started with folding tea bags and origami, and developed with making your own greeting cards. Thousands of (hobby) specialty shops in the Benelux sold good quality products with a surprising design. However, these stores only reached a limited audience because they were not in A locations, had a specialized range and were very expensive. Customers only went there when they were consciously looking for something. It was also the years that the PC, smartphone and internet were on the rise, and people were spending more and more time behind a screen. The (latent) need to be creative grew enormously as a result.

Stefan Lanslots and Piet Langermans developed a dream: we are going to make people happy offline, we are going to make creative products available to the general public! We will develop products ourselves and ensure that they are for sale at low prices in places where people already come, such as supermarkets, drug stores, discount stores and department stores.

Kruidvat was the first to start selling creative materials. Avec invested in a strong product development department, expanded the product range considerably, started a branch in England and exported to many other countries. And so the historical basis has been laid for contemporary and future success without borders.
Mission: partnership by design

Our mission is to make people's lives more fun, creative and colorful. We make honest products of good quality and with a surprising design that are affordable for everyone. We want as many people as possible to enjoy our creativity, from toddler to grandpa and grandma, in all continents. From coloring books to knitting yarns, from children's styles such as loom bands to school supplies. No party goes by without Avec, and there is no household without our great products!

Vision: full speed ahead

The goal of Avec is to continue to grow at the same pace, by growing with existing and new product groups with existing and new customers. We do this through Partnership by Design: beat Western brands on design, and beat the competition (including Chinese suppliers) on price, in the niches in which we can make a difference, and with in-depth partnerships with our customers. We want to do business in a way that we can all be proud of and in which every individual can be happy. Success with a warm heart for people, animals and the environment.


Translated by Google translate